Herausforderung

Ein internationaler Grosshändler mit einem umfangreichen Produktportfolio steht vor der Herausforderung, Preise, Verfügbarkeiten und Markttrends effizient zu überwachen.

Dabei sind zahlreiche Faktoren zu berücksichtigen:
- Welche Retailer bieten welche Produkte zu welchem Preis an?
- Welche Rabatte werden und wie häufig angeboten?
- Wie gestalten sich die Angebote der Konkurrenz hinsichtlich Sortiment, Preisstruktur und Vertriebskanäle?

Obwohl viele dieser Informationen öffentlich oder über Partner verfügbar sind, sind sie oft auf zahlreiche Quellen verteilt. Eine manuelle Sammlung und Analyse ist zeitaufwendig, fehleranfällig und ineffizient.

Grenzen aktueller Lösungen

Der Kunde arbeitet derzeit mit einem globalen Anbieter zusammen, der eine standardisierte Lösung für alle Länder bietet.
Allerdings ist die Datenqualität für die Schweiz unzureichend, um fundierte geschäftliche Entscheidungen zu treffen.

Alternativ wäre eine manuelle Datensammlung möglich, doch diese ist ineffizient und mit erheblichem Aufwand verbunden.

Our solution

We have automated the entire monitoring process and offer a powerful, scalable solution for extracting and analysing data:

Automated data extraction

Our scraping agents record and monitor the relevant product and price information from the competition on a daily basis.

Efficient data processing

Based on the customer's KPIs, we select relevant data in a targeted manner to enable meaningful market analyses.

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Price calculation

Our solution recognises promotional prices, takes into account additional costs such as recycling fees and VAT and calculates effective final prices. Shipping costs are also included in the calculations.

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Successor device determination

If a product is no longer available, our solution recognises this and seamlessly replaces it with the appropriate successor product. The historical statistics for the old product are continued so that there are no gaps in the data. This ensures continuous and consistent analyses without the customer having to make any manual adjustments.

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Visualisation and reporting

The data is provided on a daily basis and stored historically. By connecting to tools such as Power BI, trends and developments can be clearly visualised.

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API-Interface

All recorded data is made available to the customer via an API so that it can be combined with internal company data and processed further. Sensitive information always remains in the customer's internal infrastructure.

Dynamic updates

Our systems guarantee continuous data updates. Thanks to their high scalability, there are virtually no limits in terms of data volume or update frequency.

Your added value

With our automated solution, our client saves valuable time, reduces manual sources of error and can carry out a complete competitor analysis with minimal effort. Our expertise in web scraping and automated data processing ensures a precise, efficient and scalable analysis process.
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Your DataHive team.

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Data-driven product and market monitoring